The 3 true keys to great affiliate marketing…

So affiliate marketing is a great way to start making money on-line, like I said on the last page, however it is a little bit like chess. Easy to learn, harder to master.

Essentially though if we want to boil down how to really be successful with affiliate marketing, we can strip it down to 3 basic things.

ONE) How many people really care what we have to say.

TWO) How many different ways we can position the offer we are trying to sell.

THREE) How good we are at tracking what is happening and adjusting to that.

I want to talk more in depth about one and two on this page, and on the next page we’ll tackle the third one.

So, number one…

How many people care about what we have to say?

Your email list is the place where people make the most buying decisions. I can tell you about youtube, or facebook, or reddit as places to do affiliate marketing, but I would be doing you a disservice.

The fact of the matter is for every 10 sales you might get with a youtube video, you would probably get 100 sales with an email.

Now, if you accept this to be true, then you now understand why when you are working on youtube, or facebook, or twitter, or any other flavor of the month social media platform…

...the goal should always be to get them on your email list. This will allow you to build more trust, rapport, and follow up on offers multiple times. All roads should lead to email.

It is without a doubt the cheapest, most time effective, highest converting form of affiliate marketing you can do.

So when we talk about getting the most people to care about what we have to say…

...whether we are doing paid advertising, or we are putting out free youtube videos, or running a niche related facebook group…

...our end goal is the same. Let’s get them on our email list, where we can continue to strengthen the relationship and have the ability to follow up multiple times.

The more people who care about what you have to say, the more money you will make. It is truly that simple.

The same skills I taught you on the earlier pages about building email lists, and email marketing and impactful content…

...these are the skills you will use to grow that number of people who care about what you have to say. You can use these tactics wherever people happen to be hanging out at the time. Tik Toc, Pinterest, Instagram…

...the arenas might change but the way you pull them in will not. And the goal remains the same as well. Build a following, put them on your list, and offer them things that will help them.

You might think...well I am doing paid advertising, so I am not interested in building a following. This is a common misconception. The truth is, you should be doing paid advertising to put people on your list… ...and once they are on your list, you will then have to build trust and rapport. See how I stated that in bold text? Building a list is that important. In fact, building a list is probably the most important thing you will ever do in your online marketing career.

No matter how you get people on your list, you’ll still have to work on getting them to care about what you have to say. You do that with the kind of impactful content that we have talked about previously.

Now...onto the second thing...

How many different ways we can position the offer we are trying to sell?

When you are doing affiliate marketing, it is not over after just one message. You don’t just put out one simple video, or one simple facebook post, or one simple email...and if they don’t buy…

...aww shucks...oh well...I guess this offer didn’t resonate with them. That’s not how it works.

The Rule of Seven is an old marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you.

That’s not literal, but the truth of it is, they need to hear your message more than once. So you need to follow up that initial message with multiple other messages AND not only that…

...but those other messages need to be different than the first. If they talk about the same boring features and benefits...if they are essentially the same “go here, buy this” message…...they are going to fall on deaf ears.

People are going to ignore them more and more, because they feel like they already know what that thing is, they have already decided for or against, and your message is not moving the conversation forward at all on that topic.

That’s where marketing angles come into play.

The first message I send people about product A, might just talk about the product and give features and benefits. It might tell them why they should buy the product and what it can do for them.

That’s a standard “go here, buy this” marketing angle. It’s effective, but you can’t send it multiple times because it becomes way less effective.

What if you sent that style on the first message but when you sent the second email, you talked about the product vendor’s origin story? How the vendor got into the niche and how he came to the idea to put out this product.

That kind of message builds legend around the product. It makes it more than just a simple product that you are promoting. Now it’s more personal.

Then what if on the next message you talked about a special bonus that you are offering when they pick up the product through you.

You really don’t talk much about the product at all in that message, but primarily focus on your bonus and what it is going to do for people. This kind of message will stack value.

Then let’s say you send a 4th message about this product, and in this message you are going to connect the dots for them. You are going to give them 3 different ways in which they can use this product to achieve some benefits.

An example of this would be if you were promoting a certain bicycle, you could tell them 3 different ways that people have used bicycles to achieve unique health benefits.

Maybe a brief story about a guy who healed his chronic knee pain with regular bike rides, another quick one about a lady who lost over 100 pounds just committing to 15 minute bike rides a day…

...and maybe a third about a guy who cured his diabetes and got back into shape by riding his bike to work every day of the summer.

Now of course you wouldn’t make those stories up. You go and find them. But the point here is that 3 people achieved 3 different benefits using a product that you are promoting.

These kinds of messages help people see the product in a new way. They are marketing angles and if you want to be good at affiliate marketing, you want to collect marketing angles like baseball cards.

The good news is, they are everywhere. If you are aware that the marketing angles are used everywhere then you can start to think about how you might adapt them for whatever you are promoting.

When was the last time you saw a Nike commercial and it was actually about sneakers? More often than not it’s about a famous athlete or about an idea of taking action and being your best.

“Just do it” What does that have to do with shoes? Not much. But Nike used those angles and that slogan to put an idea in the minds of their prospects. Something that they represented or stood for.

It had very little to do with shoes, but it made their company MORE than a shoe company.

Marketing angles can do the same thing for your affiliate campaigns.

Now, on the next page we are going to talk about the THIRD key to successful affiliate marketing, but for now practice marketing angles as you promote products to the list you are building.

Just remember, every message you send out should be hitting on a different angle for maximum effect. It should give your prospects a different look at the product. Help them see it in a new way.

See you on the next page and good luck on those angles!

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