The Ultimate Email Formula…

There are a lot of ways that you can write an email and the truth is none of them would be wrong. In fact, I think there really are no rules when it comes to good email marketing, only a question:

Was it effective?

That being said, there are many ways to FAIL when it comes to writing email. There really is such a thing as bad email marketing, and it’s pretty prevalent.

I want to save you some frustration now and get you started on the right path with an email marketing formula that works practically every time.

I call it the Ultimate Email Money Formula and it basically has 3 parts.

PART ONE) Entertainment Value
PART TWO) Actionable content or lesson
PART THREE) Pitch

Now, I want you to understand that these 3 parts can be flipped in any order as long as they are all present, and if they are done well, the sky is the limit on what you can earn using this powerful tactic.

Let’s talk about each part in a little more detail.

PART ONE) Entertainment Value:

Entertainment value can be several things. Maybe a simple motivational quote by a famous person. Possibly a joke that relates to your niche in some way. But many times we use a simple story for entertainment value.

That story can come from something in your personal life, something someone else told you about, a movie you watched, a book you read, a song you listened to. It can come from anywhere really.

The key here is impact. Did the quote, story, song, whatever produce an emotion in you? If it did then you know it is impactful, and you can use it.

EXAMPLE:

Subject line: about the scarecrow…

Can I share a dumb joke with you really quick? Cool, check this out…

You ready? Alright here it comes...

“Why did the scarecrow win an award?
Because he was outstanding in his field.”

Hardy har har...I know it’s not that good, I get it. Dumb Dad joke dead ahead. However, I kind of love that joke because it reminds me a lot of email marketing.

Let me explain…

END.

Okay that’s good for this part of the example. We’ll continue this example email in part 2 of our Ultimate Email Money Formula.

PART TWO) Actionable content or lesson:

Okay so now we have the entertainment value of the email. What’s next?

The next thing we want is some kind of actionable content or takeaway. This is the part where we circle the thing back around to our readers and give them some direct value.

That’s the beauty of good marketing. It has an absolute. No matter how much you talk about yourself or whatever else goofy subject you can think of, it always needs to circle back around to your niche and your prospects.

It was never truly about you, it was always about them. That’s an absolute of good marketing and if you never violate it you will be in good shape.

So what do I mean by actionable content? I mean like a “step 1, do this...step 2, do that...step 3, do the other thing…” kind of situation. List style content just feels inherently valuable by nature.

Okay, but what did I mean by “takeaway?” I mean give them something directly from the entertainment value you just gave them. Some kind of lesson from it, or opinion on it.

Remember the absolute of good marketing. It’s important that you circle everything back around to them.

Let’s head back to our example:

Subject line: about the scarecrow…

Can I share a dumb joke with you really quick? Cool, check this out…

You ready? Alright here it comes...

“Why did the scarecrow win an award?
Because he was outstanding in his field.”

Hardy har har...I know it’s not that good, I get it. Dumb Dad joke dead ahead. However, I kind of love that joke because it reminds me a lot of email marketing.

Let me explain…

Email marketing is often overlooked just like the scarecrow. It’s there and has been there forever, doing it’s thing, and it does it’s thing really well…

...but because it’s been there so long, it’s not really sexy and is often forgotten. However…

...Email marketing really deserves a reward for being “outstanding.” It’s as relevant today as it ever was and here’s 3 reasons why:

one) 91% of consumers check their email on a daily basis

two) People who buy products marketed through email spend 138% more than those who do not receive email offers.

three) With social and other digital channels, someone or something else decides who sees your content and when and where they see it. With email, you decide. You have the control.

If that’s not a scarecrow being “outstanding in his field” I don’t know what is lol!

END.

Alright, so we built upon our email example there. I took a simple joke about a scarecrow and compared it to email marketing.

In that takeaway you saw me not only give an opinion but I also used a list style with facts to really cement my point home.

Now the easy part. We are going to pitch whatever it is we are selling.

PART THREE) Pitch:

When it comes to pitching many people get uncomfortable. It’s like they are fine giving value and free content but when it comes time to pitch something that is for sale, they feel weird and the pitch is clumsy.

Here’s what you need to know about pitching. There are two things that every human wants to know all the time. We are in love with these two things like birds love to fly, or fish love to swim.

What are they? Glad you asked. They are as follows:

one) where do I start?

two) What’s next?

We all want to know where to start with something. We all want to know what’s next with something.

So when it comes to transitioning an email to a pitch, just remember the universal rule. People want to know where to start and/or what’s next.

It’s easy to give that to them after the value you have already given them in the email.

Let’s look at our example:

Subject line: about the scarecrow…

Can I share a dumb joke with you really quick? Cool, check this out…

You ready? Alright here it comes...

“Why did the scarecrow win an award?
Because he was outstanding in his field.”

Hardy har har...I know it’s not that good, I get it. Dumb Dad joke dead ahead. However, I kind of love that joke because it reminds me a lot of email marketing.

Let me explain…

Email marketing is often overlooked just like the scarecrow. It’s there and has been there forever, doing it’s thing, and it does it’s thing really well…

...but because it’s been there so long, it’s not really sexy and is often forgotten. However…

...Email marketing really deserves a reward for being “outstanding.” It’s as relevant today as it ever was and here’s 3 reasons why:

one) 91% of consumers check their email on a daily basis

two) People who buy products marketed through email spend 138% more than those who do not receive email offers.

three) With social and other digital channels, someone or something else decides who sees your content and when and where they see it. With email, you decide. You have the control.

If that’s not a scarecrow being “outstanding in his field” I don’t know what is lol!

Seriously though, email really is probably the most important part of your online business if you want to start seeing fast and sustainable results.

And that makes good email marketing pretty much the greatest super power of all times!

But now what? I’ve told you it’s important. Probably the most important thing. But how do you get started learning this valuable skill?

What is the next step here?

Well, I’ll tell you. My good friend Joe Smith has recently just published an absolute gem of an email marketing course that is honestly one of the best I have seen in a long time.

It’s fresh and relevant for the current times, it’s beginner friendly yet advanced enough to even teach the veterans a few things. And I think if you are ready to get serious with your marketing, this is a great place to start!

(Affiliate link would go here)

END.

Okay, so that is what the email would look like with the pitch added in there. And you can easily see the 3 parts to this formula.

Simple yet extremely powerful. Master this, and you can enjoy the sweet profits that good email marketing can provide.

On the next page I want to dig deeper into email marketing and teach you about probably one of the most important things I could ever teach you…

...marketing angles. We’ll get into that on the next page though.

For now, practice the Ultimate Email Money Formula and remember that it’s something that can be applied not just to email, but also any social media platform, blog post, and Youtube as well.

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