The REAL secret to maximizing email sales…

Okay, so in the last section we talked about the “Ultimate Email Money Formula...” and that is one way to approach email marketing. It’s a great way, but it’s not the only way.

Another way is with marketing angles. And this is really the bread and butter of any good sales campaign. Let me explain..

Imagine I am trying to sell you a really good solid new door for your home. I’m doing it by email. There are a few ways I could do it and none of them are really bad.

Email one) I could talk about the features and benefits of the new door. What kind of wood it’s made of and how long it will probably last because of its extreme durability. Stuff like that. This is one marketing angle, and it will resonate with SOME people. It’s a good email but it won’t resonate with everyone. What about the people who don’t need a new door? What about the people who feel like they can’t afford a new door?

Email two) I could talk about the family owned business that makes the doors. Where they came from, how long they have been making doors, and how they are a local business that supports the community. Now this is a second marketing angle, and it focuses on something different. It’s going to resonate with a different group of people, and garner you more sales.

Email three) I could then tell a story about someone who owned one of these doors and there had been an attempted break in at their house, but because the door was so sturdy, they were unsuccessful and the cops had time to get there and arrest them. Now obviously you don’t tell a story like that unless it’s true. But the concept of telling a story about someone else who has used a product and gotten a really good result is a powerful angle.

This kind of story is going to resonate with a third group of people.

Stacking angles) So, above you saw me use 3 different angles to sell a door to people. All these angles will resonate with different groups of people. The beauty of the whole thing though is this…

...the angles stack. By that I mean, the more angles someone reads or hears about a product, whether they resonate wholly with that angle or not, the more perceived value the product appears to have.

Every angle is stacking perceived value in the prospects mind. What that means is that when you send out a series of emails promoting the same product, but you use a different angle with each email…

...you are not only going to start maximizing your sales, but your emails are going to be working with each other in congruence towards a common goal.

That means on day 5 of the campaign you can easily have people clicking through to buy based on something you said in email 2 and 3. It’s just email 5 was the tipping point.

That’s the beauty of stacking marketing angles and THAT is how you maximise your sales.

When you were a kid you might have collected Hot Wheels or baseball cards or Barbie dolls…

...as a marketer, make it your personal mission to collect as many interesting marketing angles as possible, and they will serve you well.

Note: Remember as much as I can teach you in email, and as much as you can learn...none of it matters if you aren’t taking action on this stuff. Imperfect action will beat endless preparation every time.

I like the 12 Minute Affiliate Program a lot and recommend picking it up. It's a legit system, and perfect for newbies to affiliate marketing or email marketing. If you are looking for an easy and proven way to get affiliate marketing off the ground, Click here for advanced free training.